Equity doesn’t need to feel mysterious or threatening. This module uses real founder scenarios to explain valuations, ownership, dilution, and exits in clear language. You see how a VC affects your cap table without “giving your company away,” and what a fair split looks like for you and your team. You leave with a short, confident way to explain your equity story in Q&A.
Dr. Ellen’s Investor Q&A course has been truly transformative. The science-based framework helped me improve the clarity, confidence, and precision of how I present my venture. I’ve learned to avoid common investor pitfalls and answer tough questions with purpose instead of panic. Her guidance sharpened my pitch and strengthened the way I approach funding conversations. I highly recommend this program to any founder who wants a strong foundation for engaging with potential investors—especially when facing difficult Q&A moments.
Founder Instruction in Equity Distributions walks you through the numbers behind your ownership story. Using real founder scenarios, you learn how valuations, option pools, and fundraising rounds change your cap table—all in clear, simple language.
You also see how to structure fair offers for co-founders, advisors, and early hires, and how those choices affect your position at exit. You finish with a founder-first equity story you can confidently explain to investors and your team.
Work through practical equity scenarios with clear visual tools. Together, you map ownership today, test “what-if” rounds, and see how each decision shows up on your cap table.
Follow founder case studies that unpack valuations, option pools, and new money entering the round.
Turn messy spreadsheets into simple charts so you can see who owns what now and after the next raise.
Compare different deal terms and hiring plans so you understand the cost of every new share issued.
Leave with language to explain your equity plan clearly to co-founders, early hires, and investors.
Practical modules that guide you step by step from idea to funding.
Investor conversations determine whether another meeting takes place. This module trains you to lead those conversations to promote control and a follow-up meeting.
Learn how to build your personal value, value creation, your value proposition AND most of all, your startup’s valuation.
Lean into the peculiarities of venture capital that many founders misunderstand — and that often prevent them from raising the capital needed to build great companies.
Accelerate your learning with immediate, automated, unbiased feedback. Advance quickly with repetition of the most important startup fundamentals.
Hone the business startup fundamentals that are not well known by founders. Discover what VCs need to know to invest … but do not ask.
The VC needs to sense a unicorn in the room. By controlling the conversation you look like the leader they need in order to invest.
Focused tracks that help motivated founders practice pitch skills and get expert feedback.
Your complete 12-week journey
Exclusive 1:1 expert guidance
Focused tracks that help you get investor-ready with structured guidance and feedback.
Our clients have raised more than $30M, understanding of venture capital, and more confidence.
