Most VCs Have Never Met a Unicorn
Exhibit habits that convince them you are the one who has the potential to build the billion-dollar business. Know, practise and execute the qualities that exemplify a superior business builder.
Before Investor Q&A, I found it hard to explain the value of my business in a way investors could quickly grasp. The Console’s feedback helped me see how my answers landed, refine the language around traction and revenue, and organize my story so the commercial opportunity is much clearer. I now feel far more confident talking through my business with investors.
INVESTOR NARRATIVE & METRICS
Responding Perfectly to Every Question Does Not Help You Raise VC
Executives, politicians and celebrities all share a common trait; how to be dead serious but charming. How to be believable and passionate. How to do that is surprisingly simple.
How the Narrative & Metrics Module Works
Translate raw traction into a simple, investor-ready story. You learn which numbers matter, how to explain them in plain language, and how to connect each metric back to vision and scale.
Metric cheat sheet
Clarify revenue, CAC, LTV, runway, and other core metrics so you can define them quickly in meetings.
Narrative arc builder
Link market, traction, and economics into one growth story investors can follow slide by slide.
Chart walk-through reps
Practice talking through charts in under 60 seconds so your key takeaways land cleanly.
VC-ready summary packet
Leave with a one-page metrics summary you can reuse in decks, emails, and data rooms.
What’s Inside the 12-Week Program
Practical modules that guide you step by step from idea to funding.
Train to Control Investor Conversations
Investor conversations determine whether another meeting takes place. This module trains you to lead those conversations to promote control and a follow-up meeting.
Venture Capital is All About Value
Learn how to build your personal value, value creation, your value proposition AND most of all, your startup’s valuation.
Accomplilsh Milestones & Improve Valuations
Lean into the peculiarities of venture capital that many founders misunderstand — and that often prevent them from raising the capital needed to build great companies.
Immediate Feedback
Accelerate your learning with immediate, automated, unbiased feedback. Advance quickly with repetition of the most important startup fundamentals.
Templates & Glossaries Explain Investable Topics
Hone the business startup fundamentals that are not well known by founders. Discover what VCs need to know to invest … but do not ask.
Be the Rock Star in the Room
The VC needs to sense a unicorn in the room. By controlling the conversation you look like the leader they need in order to invest.
Plans for Serious Candidates
Focused tracks that help motivated founders practice pitch skills and get expert feedback.
Complete Founder Training with Dr Farrell
Popular$2,890
Your complete 12-week journey
- 14 hours of personal instruction with Dr. Farrell
- 15 min introductory session with Dr Ellen Farrell
- Access to module templates, glossaries, guided manuals, and videos
- One year access to the Role-Play Console
- Learn from other founders questions asked in the room
- Private Role-Play Console access
- Automated, unbiased immediate feedback
- Investable Terms Template
VIP Mentorship
$3,900
Exclusive 1:1 expert guidance
- Extended one-on-one coaching
- Pitch deck review
- 14 hours of personal instruction with Dr. Farrell
- 15 min introductory session with Dr Ellen Farrell
- Access to module templates, glossaries, guided manuals, and videos
- One year access to the Role-Play Console
- Learn from other founders questions asked in the room
- Private Role-Play Console access
- Automated, unbiased immediate feedback
- Investable Terms Template
Start Learning Today
Focused tracks that help you get investor-ready with structured guidance and feedback.
Our clients have raised more than $30M, understanding of venture capital, and more confidence.